IYK
IF YOU KNOW, YOU KNOW.

For your people. Not your followers.

Get early access
SCROLL TO EXPLORE ↓
IF YOU KNOW, YOU KNOW.IF YOU KNOW, YOU KNOW.IF YOU KNOW, YOU KNOW.

No more imaginary mockups

Meet the
actual app.

Real screenshots from the IYK build. Real friends, real posts, real features.

APP SCREEN+
Photo postsYour friends' actual camera rolls
APP SCREEN+
ViddiezShort clips from your people
APP SCREEN+
What's the moment?Photos, voice, text and Viddiez
APP SCREEN+
MessagesYour Club chats, your themes
APP SCREEN+
ChessChallenge your friends to a match
APP SCREEN+
MemoriesBrowse saved posts and voice notes
APP SCREEN+
StoriesRevisit your night's highlights
APP SCREEN+
Best of ViddiezAn old clip that belongs to the group
APP SCREEN+
FaceCheckA video call with a friend
APP SCREEN+
YapJump on an audio call
APP SCREEN+
Custom icon themesThe app should look like you
APP SCREEN+
Camera LabRidiculous real-time filters
APP SCREEN+
Your ClubsYour people in one place
APP SCREEN+
Highlight reelsSave the night for another day
APP SCREEN+
Your feedPrivate moments from your real friends
APP SCREEN+
Unfiltered momentsFunny clips from real IYK users
APP SCREEN+
Group loreMake memories together

TAP A SCREENSHOT TO GET A CLOSER LOOK · DEVELOPMENT BUILD SHOWN · FEATURES MAY CHANGE

Not a fake product render

SEE IT.
FOR REAL.

These are screen recordings from the actual IYK development build. Tap a recording to see how people use the app.

VIDDIEZ / REAL FEED● REAL CAPTURE

Watch the app in motion

A screen recording of the IYK short-video feed in action.

CLUB LIFE / REAL POSTS● REAL CAPTURE

Actually seeing your people

A real scroll through the photos and moments shared in IYK.

A little introduction · turn the volume up

MEET THE APP.
MEET THE VIBE.

24 SEC / ORIGINAL SOUNDTRACK / REAL IYK SCREENS
● IYK / PRODUCT FILM 24 SEC
IF YOU KNOW, YOU KNOW.YOUR PEOPLE. YOUR PLACE.

Social media is for everybody. IYK is for your people.

Too ugly for Instagram? Perfect for IYK.

Post the bad angles, share the inside jokes, and keep it with your real friends. No strangers. No influencer performance.

your people get it
The actual IYK feed showing a friend photo post
ACTUAL IYK APP SCREENPARTY FEED

The whole reason we're here

Six things your
friends already do.
One place.

POST

Keep the bad angles.

Photo dumps, stories, text, voice notes and camera moments. The stuff that's too real for a public feed belongs with your people.

POST

SHOW YOUR CLUB THE REAL CAMERA ROLL

The whole point

ONE POST.
YOUR PEOPLE.

Your life isn't one giant audience. Choose the Clubs that see your post, then keep scrolling through one home feed that brings your circles together.

YOUR COLLEGE CREW ≠ YOUR ROOMMATES ≠ YOUR FAMILY
SHARE A MOMENT✳
The IYK composer offering Photo dump, Camera, Viddie, Voice note, Text and Add story
CHOOSE YOUR CLUBS
✓ Besties✓ RoomiesCollege crewFamily
Illustrative sharing controls, shown as a concept, not a live screenshot.

IYK is where your friends live

ONE FRIDAY.
A MILLION INSIDE JOKES.

A night out doesn't end when everyone goes home. Every Club gets its own story, memories and questionable receipts.

PLAN / THE GROUP LOOP

Create a Function

Start with a flyer, a host and your crew.

Illustrative product journey combining current capabilities and planned features.

Made for people with no chill

THE LITTLE THINGS
MAKE IT IYK.

More of the personality, inside jokes and hangouts from the IYK product vision.

STATUS, BUT ALIVE✳

Floaties

Animated clouds, blimps, signs and other little statuses that hover over your Club bubbles. One look and you know the mood.

Design concept · planned
INVITE MAGIC✳

Phone Tap

Tap two phones together and let an on-screen lightning moment deliver the invitation. The lightning stays inside the screens.

Design concept · planned
GROUP LORE✳

Remix chains

Take a photo already shared with your Club, make a meme, repost and watch the inside joke get completely out of hand.

Expansion · planned
MORE WAYS TO HANG✳

Yap Sesh & SlimeTime

One-on-one Yaps and FaceChecks can grow into a group Yap Sesh or a SlimeTime video hang. Tap In, then Dip when you have to.

Additional group calling · planned

Private first, fun always

YOUR PEOPLE.
YOUR RULES.

Sharing should be about your chosen group. The product vision puts clear controls around posting, invitations and reuse.

Safety and data controls below are design goals; implementation requires verification before public launch.

Invite-based Clubs

A private home for the people you choose.

Post audience

Pick one Club or several when sharing a moment.

Remix permissions

Give friends control over how their photos are reused.

Moderation tools

Admin, reporting, removal and blocking controls.

Notification choice

Different alerts and quiet settings for each Club.

Data controls

Clear delete and export options as the product matures.

Your friends are the content

THE GROUP
LORE.

Photos. Clips. Saved posts. Voice notes. Highlights. These aren't hypothetical screens. They're moments people actually shared in IYK.

REAL APP SCREENS · DEVELOPMENT BUILD · SHARED MOMENTS AND FEATURES MAY CHANGE

Your corner of the internet.

Not for followers. Not for strangers. Just the people who already get the joke.

An actual IYK photo post of friends out together
YOUR PEOPLENO OUTSIDE AUDIENCE
Private
by default.

Group feeds, inside jokes and the kind of posts you don't have to overthink.

An actual IYK photo post of a friend group together
THE BEST PEOPLE ARE ALREADY HERE.

Made for the group chat that never ends

All this.
In one app.

PRIVATE VIDEO

Viddiez.
Not influencers.

The funny videos, the old clips, the ones everyone in your Club quotes forever. Watch your people instead of a feed full of strangers.

PRIVATE VIDEOS / FULL-SCREEN VIEWING / REACTIONS

ACTUAL CONVERSATIONS

Yap, text,
FaceCheck.

From a message to a Yap to a FaceCheck in a tap. Every group has its own language. Now the app does too.

YAP = VOICE / FACECHECK = VIDEO / DIP = LEAVE

PRIVATE FRIEND GROUPS

Many Clubs.
One home.

Your besties, roommates, school crew, hometown friends. Each Club is its own little world. Together, they're your real social life.

JOIN YOUR GROUPS / POST TO YOUR PEOPLE

PLAY TOGETHER

Your move.
Take the L.

Real one-on-one chess right in IYK. A little healthy competition, a lot of unnecessary trash talk.

CHESS / CUSTOM BOARDS / GROUP RIVALRIES

YOUR CAMERA, YOUR RULES

Unfiltered.
Or ridiculous.

Post a photo dump, add a Viddie or try a completely unserious filter. The camera should be fun, not a beauty contest.

PHOTO DUMPS / FILTERS / VIDDIEZ / VOICE NOTES

STORIES & HIGHLIGHTS

Your night.
On repeat.

Your Club's greatest stories deserve a rerun. Revisit the highlights, react to memories and bring back that picture you thought everyone forgot.

STORIES / HIGHLIGHTS / THE GROUP'S GREATEST HITS

MEMORIES & VOICE

Save the
good weird.

Search saved posts and revisit the voice notes your friends will never live down. Your group's history all in one place.

MEMORIES / VOICE NOTES / SAVED CLUB POSTS

Meet your Wall

Make it
yours.

Photos and memories make your Wall personal. Music and editable themes are planned.

See the vibe
IYK app icon themes and customization options
be weird.
it's your wall.
WALL / CUSTOMIZE / YOUR PEOPLE

No default personality required

MAKE IT
YOURS.

Disco? Camo? Space? Bubblegum? Your icon and your chats. One personality is not enough.

APP ICONSCHAT SKINSTHEMES
NOT JUST
ANOTHER
ICON

More than another feed

Your friends
live here.

Post, talk, play, plan, create and remember. A private world built around the people who make your life yours.

Private Clubs

All your circles. One shared home feed.

Viddiez + stories

Short clips that your friends actually care about.

Yaps + FaceCheck

Calls, texts and the group chat's own language.

Chess + Arcade

Challenge your people at chess. More games are planned.

Functions + Tap In

Functions are in development. More ways to gather are planned.

Filters + Remix

Real camera filters. Remix is planned.

Wall + themes

Every friend and Club has its own look.

Recaps + memories

Saved memories now. More group recaps are planned.

Private Clubs · Funny filters · Wall · Shared memories.More ways to hang are in development.

And we're just getting started

More for
your people.

IN DEVELOPMENT & FUTURE PLANS
Wall Studio

Editable collages, music and themes for your personal Wall.

Functions

Bring a flyer, host, RSVPs and the crew together.

Phone Tap

Send invites with an on-screen burst of IYK energy.

Floaties

Little status objects that hover over your Club bubbles.

Group Arcade

More games, more rivalries, more scoreboards.

Remix

Turn your friends' greatest hits into group lore.

Group recaps

More ways to collect memories, highlights and shared lore.

These are planned or evolving features. The experience and availability may change before release.

Remember when the internet
was actually fun?

THAT. AGAIN.

Come on in

It's better
with friends.

Be the first to know when IYK opens up. Bring your group chat with you.

IF YOU KNOW / YOU KNOW